who we are
TCB Media is the leading custom media provider in the corporate communications and luxury lifestyle segments. Since 1999, our pursuit has been to publish custom magazine titles unmatched in quality and unrivalled in promoting the services of our corporate clients. As publications and audiences become more sophisticated, more companies find it increasingly difficult to produce publications in-house, that achieve expected standards of quality. As a result, businesses are increasingly turning to custom media providers to produce publications that are as creative and compelling as newsstand or online publications.
Custom magazines use the positive attributes of print media to your brand’s advantage, matching your company’s marketing and communication objectives with well-crafted content that appeals to your target audience. A custom magazine is the best medium for any company to promote its products, services, and corporate culture. Whether you intend to promote new products to existing customers, explore new revenue streams, or even to rebrand your company, a custom magazine is the best medium to deliver your message in a controlled and effective manner.
FIVE COMPELLING REASONS
FOR A CUSTOM MAGAZINE
1 – GET MORE PEOPLE TO USE YOUR PRODUCT, MORE OFTEN
A custom magazine provides you with a unique opportunity to present your clients and potential clients with a message which, unlike all other forms of advertising, is not restricted by time and space concerns. Magazines can impart multiple messages, in a way that a single television, radio, billboard, or cinema advertisement can never accomplish. Your own custom magazine will help you to connect with both your existing and potential clientele, build a relationship with them, change their mind-set, influence their buying patterns, and acquire new clients to drive sales and loyalty.
2 – BUILD AND ENHANCE YOUR BRANd
Get your clients to understand your brand and that which sets your brand, your products and your company apart from the competition. There is nothing quite like your own magazine to achieve this.
3 – GIVE YOUR BRAND MORE MOBILITY AND REACH
Magazines are a permissive medium that readers select freely, unlike most other forms of marketing that bombard the consumer with information. Magazines invade personal space like no other medium, from the bedroom, to the beach, to the boardroom.
4 – ACKNOWLEDGE YOUR LOYAL CLIENTS
A custom magazine is perfectly suited for acknowledging, rewarding and pampering your most loyal clients, while simultaneously enticing potential clients.Some of your clients may even advertise in your custom publication, thereby helping you to offset costs. We believe in producing magazines that are aspirational, and which appeal to an individual’s hopes and dreams.
5 – USE YOUR CLIENT DATABASE TO GREATER EFFECT
Turn browsers into clients. Use the demographic data gleaned from your client database to shape your corporate message to address your clients’ interests. We are experts at packaging your corporate message in a lifestyle format to get the Trojan horse-effect. A magazine can act as a coach and mentor. In a custom magazine, content can be employed very effectively to reinforce and influence purchasing decisions, or to reward club membership.